Here’s my short take on Omni-channel engagements – the motivation, the attributes, the outcomes sought after by brands, and the technology pillars driving this. 

In short, it’s about trust. Brands with successful omni-channel programs earn the trust of consumers by virtue of allowing consumers to engage on their own terms. See my video in the link below. 

Michael Hoo on Omni-channel Engagement (9 min video)

#omnichannel, #delltechnologies

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