In ancient Greece, circa 1400 BC, there was a famous Greek temple in Delphi. It became the center of ancient times because of the purported ability of the temple’s priestess, Pythia, to make predictions of future events. She did such a fantastic job that people all over Greece literally brought gold to receive a prophecy of sorts about their lives and future, albeit predictions that were at best vague and cryptic.
See the screenshots from the movie 300 below. That’s the workflow and operational model to get a prediction then. Pretty esoteric eh?
Fast forward to 2016 and predictive analytics has evolved into a science; a science based on statistics and actual data. In fact, it is now the center of the leading digital enterprises, allowing companies to look into the past, investigate the current, and predict the future with a fair bit more accuracy than using incense and cauldrons.
I was at an awesome ‘insights’ event yesterday in Suntec Singapore. The conference room was packed with IT and business professionals that came from all industries. I said it was awesome because of the mix of audiences that were present – we had leading enterprises and SMEs. And that gave me a pretty good glimpse of the maturity of South East Asian companies in incorporating insights and analytics as a core capability. And as a core driver for digital transformation.
South East Asia must seize this opportunity to get ahead in digital business. So, here’s Mike’s Take on taking small rapid steps towards digital transformation :
- First Mover vs Fast Follower. Most of us aspire to be the innovators, the first movers. While it has its advantages, first movers also bear the cost of research and discovery. Fast followers on the other hand, observe and learns from leaders quickly. And digital leaders today depend on data and insights to make decisions, not boardroom gut-based decisions.
- Software is now the competitive weapon. Software allows any businesses today to go on the offensive – at any market. With software, businesses can project their products and services to any market and disrupt existing businesses. Software allows physical tasks to be accomplished digitally – more conveniently and more effectively.
- Make data available and accessible. This is the most fundamental challenge to fluid, all-encompassing analytics – making data accessible for analysis. Many companies (excluding digital startups) have many legacy data pools and data formats everywhere. This is where a data lake that supports various protocols, formats, growth patterns will become a staple for businesses in years to come. The level of integration with insights software like Splunk and Hadoop allows raw data to be analyzed as is.
- Digital – It’s how the world works today. Mobile is now the gateway for businesses to access new markets, and for consumers to access services. With apps, businesses collect and analyze data to build the context for improving their products and services. Driven by the need to make changes quickly, businesses need a cloud delivery platform to continuously deliver codes and services, or risk being deleted from the device. And social media has become the primary platform for advertising and marketing.
- Proactively learn, adapt rapidly, and follow success quickly. Today, there are over 8,000 clients that use Splunk and EMC Isilon as their core analytics platform. The various use cases include business analytics, operational analytics, security analytics, and DC operational insights.
Over the next few months, Splunk+EMC+Brocade discovery workshops will be held across major cities in SEA. Seize the opportunity to discover analytics and how you can play a key role in building the Athens for your company.